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Gateway Video Game Play Design & Publishing — ''The Design's of Freedom Mercado" Backstory

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Gateway Video Game Play Design & Publishing began as a creative universe built for storytelling, world‑building, and visual imagination. What started as a platform for interactive narratives quickly evolved into a powerhouse of design innovation, where every character, environment, and symbol demanded its own identity. From this foundation, Gateway developed a natural expertise in logo design, fashion concepts, and cultural aesthetics.
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 I like to introduce my newest clients! Missy, Clare, and Ashly. Wearing my Retro Goth collection. which if everything goes will be able to grab and buy at  I also would say not all Christian women are like the few I am talking about from my church. I'm just explaining to a few people who asked about a few situations that recently just happened. I'm not going to name them .. no point of that, see that would be a waste of my energy lol. But it did give me some confirmation which I did need to know. I like my life simple and adventurous, not messy. Which i had a brilliant time in UTAH!! great Photoshoot! and more to come! 

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Where Visual Identity Was Born

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In the early stages of game development, Gateway needed logos that could do more than look good — they had to tell stories, represent entire worlds, and resonate with players instantly. This pushed the team to master:

  • Symbolic design

  • Color psychology

  • Iconography

  • Narrative‑driven branding

Each logo became a miniature universe, crafted with intention and personality. This storytelling‑first approach is what now defines Gateway’s design philosophy.

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Gateway’s fashion journey began with designing in‑game costumes, each influenced by global cultures, futuristic concepts, and character backstories. Over time, these digital designs inspired real‑world fashion concepts, expanding into:

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From Game Icons to Unique Brand Logos

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As Gateway’s creative library expanded, so did its design capabilities. The same techniques used to build game identities naturally translated into real‑world branding. Gateway’s logos stand out because they are:

  • Character‑driven — every design has a personality

  • World‑inspired — borrowing from fantasy, sci‑fi, culture, and mythology

  • Uniquely stylized — blending digital art with traditional design principles

  • Emotionally expressive — crafted to connect with audiences instantly

This is why Gateway’s logos feel alive — they’re born from storytelling, not templates.

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Streetwear & Character‑Inspired Apparel

Gateway’s characters often have iconic looks — and those looks translate into:

  • Graphic tees

  • Hoodies

  • Jackets

  • Pattern‑driven accessories

Each piece carries the same narrative energy as the games themselves.

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Fashion Design: by Freedom Mercado Costumes to Real‑World Style
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Cultural Dress Concepts

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Gateway’s storytelling draws from global traditions, which naturally evolved into fashion inspired by:

  • African textiles

  • Asian ceremonial garments

  • Indigenous patterns

  • Middle Eastern geometric art

  • European historical silhouettes

These designs honor cultural influence while reimagining them through a fantasy‑meets‑modern lens.

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